British Prime Minister David Cameron just started his tour of the European Union and is visiting a number of capitals to rally support over his bid to forge a better membership deal for Britain, according to Businessinsider.

Cameron promised deliver a in/out EU referendum by 2017, with the simple question "Should the United Kingdom remain a member of the European Union?", but his Conservative party is hoping to negotiate better terms and conditions for Britain's membership, rather than exiting the 28-nation bloc.

He is now hoping to drum up support for Britain's bid for membership reform by visiting the bloc's 27 other leaders by the EU summit in June to deliver his side of the argument.

Cameron will meet Dutch Prime Minister Mark Rutte first, followed by French President Francois Hollande, Polish Prime Minister Ewa Kopacz, and German Chancellor Angela Merkel.

However, his meetings with Hollande and Merkel may be slightly awkward, after Germany and France sidestepped Cameron's demands to renegotiate the Lisbon Treaty and instead sealed a pact to "integrate the eurozone without reopening the EU’s treaties" earlier this week.

In a press statement, the Prime Minister's office said that the choice for voters "should not be on the basis of the status quo but on a reformed relationship with the EU that the PM is determined to deliver".