When President Park Geun-hye first broached the word "daebak" last month to underscore the claim that unification with North Korea will bring massive benefits to South Korea, the choice of term caught people's attention. It was because the word, which means great success, was seen as unfit for such an official event as Park's New Year's news conference as it has usually been associated with informal settings, such as TV comedy programs, and was even considered a slang by some.