The Kingdom of Bahrain has today marked the Arab Tourism Day. The Ministry of Industry and Commerce today seized the occasion to organise the Arab Tourism Forum under the theme "Sustainability of Quality and Services in the Tourism Sector."
Industry and Commerce Minister Zayed bin Rashid Alzayani took part in the pan-Arab symposium, along with Ms. Lysbeth Fox owner of luxury travel firm Fox PR. With over 20 years of experience in the luxury, lifestyle and travel sectors, Ms. Lysbeth Fox has created high quality and innovative media campaigns for some of the best known luxury travel companies world-wide.
She was also responsible for the repositioning of the Ritz-Carlton Hotel Company. In addition to Mark Jankel is one of the UK’s leading chefs; executive chef at the Notting Hill Brasserie, Founder of the renowned Street Kitchen with his partner Jun Tanaka. The dialogue was moderated by Mr. Wolfson an expert in strategic branding industry.
The discussion focused on the elements of tourism in the Kingdom of Bahrain and the vision of the government in developing tourism facilities especially recreational and family as well as business and conferences tourism.
Alzayani stressed on the importance of quality of services in this vital economic sector and to focus on family tourism and create multiple tourist destinations for citizens and visitors. He stressed the importance of media in advertising to promote the Kingdom of Bahrain and highlight its heritage and its long history and its hospitable people as known with their generosity and this is the foundation of tourism in the Kingdom.
He confirmed the Government’s keen interest in cruise ships that dock in Bahrain to provide the highest quality of services that highlight Bahrain attractions and reflect the civilized image of the country. At the end of the forum, the minister announced Bahrain's Tourism Award, which will cover all the tourism services. It will be a great opportunity for investors in this sector to compete in providing the best service. The kingdom of Bahrain in collaboration with Food and Travel Magazine will host the event to announce this award and will be published for the first time in the Middle East region before the end of this year.