London Fashion Week Men’s celebrates

In 12 June, marks the close of the fifth anniversary of London Fashion Week Men’s. It has been a stellar week, further establishing London as the home of menswear and attracting designers, media, retailers and business leaders from 45 countries. Alongside a show schedule featuring the talent, innovation and heritage that London is known for, this season also saw a number of stand-out events. Things kicked off on Thursday with an intimate celebration at Mark’s Club, co-hosted by Caroline Rush CBE, Elizabeth Saltzman and Tracey Emin CBE, the event also saw Dylan Jones OBE launch his new book: London Sartorial: Men’s Style from Street to Bespoke.

Shows, events and presentations took place across the capital, from the brands and partners that are part of London’s past and future menswear history, including 10 Magazine, Barbour International, Belstaff, British GQ & Tom Ford, Burberry, David Furnish x LqD, Dunhill, Hackett, Kent & Curwen, MAN, Mr Porter, Oliver Spencer, Rag&Bone, Stephen Webster, Stella McCartney, TOPMAN Design and Vivienne Westwood.

Tracey Emin CBE RA designed a special 5th anniversary logo for LFWM in her signature handwriting; two unique neon works were on display at the home of LFWM, The Store Studios, 180 Strand and a third in a dedicated window at Selfridges, London. The British Fashion Council (BFC) also collaborated with i-D to produce the A-Z of London Menswear, a salute to the vibrant visionaries who make the capital the most exciting place in the world for menswear today. A partnership with Ocean Outdoor increased the city-wide reach of the LFWM celebratory logo and content, featured on screens in Canary Wharf, Holland Park and Westfield London and seen by 1,510,884 views across 4 days. This morning sees the continuation of the BFC’s collaboration with Snapchat, premiering the first LFWM global live story featuring Monday’s standout moments, designed with a 5th Anniversary LFWM geo-filter. 

Mintel has provided the latest menswear industry statistics:

· The men’s clothing market grew by 2.8% in 2016 to reach £14.5 billion 

· Menswear now accounts for 27% (up 2% from 2016) of the total clothing market as sales of menswear continue to rise at a faster rate than womenswear 

· Menswear is predicted to grow by 12.43% between 2016 and 2021 to reach £16.2billion 

· 42% of male shoppers agree that it is worth paying more for clothes made in Britain

Source: Diarydirectory