skincare pr performance full year 2017
Saturday 10 May 2025
Last Updated : GMT 09:03:51
Almaghrib Today, almaghrib today

My Market Insight

Skincare PR Performance Full Year 2017

Almaghrib Today, almaghrib today

Almaghrib Today, almaghrib today Skincare PR Performance Full Year 2017

Kiehl's Since 1851
London - Al Maghrib Today

My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on PR performance of skincare across, print, online and social channels in 2017. The report focuses on trends throughout the year as well as identifying brands that have performed well against key metrics i.e. mentions, earned media value (EMV) and social engagement.

In 2017, skincare received 28% of all beauty PR. It was the 2nd largest category in terms of both PR mentions and EMV, led only by cosmetics. Skincare EMV was worth £110 million or 16% of the total beauty market. The largest proportion of skincare PR mentions came from consumer magazines; delivering 22% of all skincare mentions. Whilst YouTube created just 10% of all skincare PR mentions, it generated 57% of the category’s EMV.

Undeniably Social Influencers, particularly on YouTube, are a driving force for the beauty industry. We highlight ways in which Social Influencers shaped the skincare category in 2017, from brand and Influencer collaborations to promoting brand exposure.

Content Summary:

Kiehl’s Since 1851 achieved online EMV worth £400,569, the greatest online EMV performance by a skincare brand in 2017.

Whilst Glossier only launched in the UK in October 2017, Glossier Milky Jelly Cleanse, was the most popular product on YouTube in 2017, receiving 372,089 likes.

FleurDeForce generated the greatest number of Skincare PR mentions on YouTube in 2017. Fleur's YouTube skincare content also ranked in first place for skincare engagement.

Standout Performance:

Pixi Beauty collaborated with skincare expert Caroline Hirons to create “Pixi by Caroline Hirons Double Cleanse”. In 2017, Double Cleanse was the most mentioned skincare product across print, online and social combined. In addition to this, Double Cleanse achieved the third highest skincare EMV, worth £896,565. Also, Pixi Glow Tonic was the 2nd most mentioned skincare product in 2017, achieving 263 PR mentions.

Charlotte Tilbury Instant Magic Facial Dry Sheet Mask achieved a lot of buzz in the media when it launched in January 2017, due to its revolutionary concept. The Dry Sheet Mask was the 5th most mentioned skincare product in 2017, receiving 172 PR mentions across print, online and social combined worth £433,836 EMV. The largest proportion of EMV for the mask came from Lydia Millen’s YouTube channel worth £47,806 EMV.

In 2017, Kate La Vie was in the top 10 Social Influencers for Skincare Instagram engagement, achieving 114,704 likes. Skincare coverage on Kate’s YouTube channel also generated 60,530 likes and 1,952,179 views worth over £200,000 EMV. Katelavie.com also featured 76 skincare PR mentions. Altogether, Kate featured 116 skincare different products across her platforms. Glossier Priming Moisturizer was Kate’s most mentioned product in 2017, producing 15 PR mentions.

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

Source:diarydirectory.

almaghribtoday
almaghribtoday

GMT 09:39 2017 Thursday ,21 December

Social Influencers (November 2017)

GMT 10:23 2017 Tuesday ,19 December

Marie Moatti leaves Hermès

GMT 10:28 2017 Thursday ,14 December

AnOther Magazine names fashion coordinator

GMT 11:26 2017 Tuesday ,12 December

Dubai’s first ever ‘Modest Fashion Week’ draws

GMT 09:35 2017 Monday ,11 December

Watch brand James Derby launches

GMT 20:41 2017 Thursday ,07 December

Artist launches a new collection of designs

GMT 10:11 2017 Wednesday ,29 November

Victoria’s Secret China show struts on

GMT 12:47 2017 Monday ,27 November

Shanghai police see no foul play
Almaghrib Today, almaghrib today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

skincare pr performance full year 2017 skincare pr performance full year 2017

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

skincare pr performance full year 2017 skincare pr performance full year 2017

 



Almaghrib Today, almaghrib today Skincare PR Performance Full Year 2017

GMT 09:22 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Almaghrib Today, almaghrib today New hunt for flight MH370 gets under way

GMT 11:03 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way
Almaghrib Today, almaghrib today Modern colorful bedroom renovation

GMT 10:57 2017 Thursday ,21 December

Modern colorful bedroom renovation
Almaghrib Today, almaghrib today Puigdemont candidate for Catalan president

GMT 13:56 2018 Tuesday ,23 January

Puigdemont candidate for Catalan president
Almaghrib Today, almaghrib today Turkey detains dozens more

GMT 10:47 2018 Wednesday ,24 January

Turkey detains dozens more
Almaghrib Today, almaghrib today The Rake announces editorial updates

GMT 10:46 2018 Tuesday ,16 January

The Rake announces editorial updates
Almaghrib Today, almaghrib today Europe brings on charm and blue skies

GMT 11:51 2018 Tuesday ,23 January

Europe brings on charm and blue skies
Almaghrib Today, almaghrib today For the Variety of Interior Design Styles

GMT 10:46 2017 Tuesday ,19 December

For the Variety of Interior Design Styles
Almaghrib Today, almaghrib today US Christian tourists see deep meaning

GMT 13:44 2018 Monday ,22 January

US Christian tourists see deep meaning
Almaghrib Today, almaghrib today Amazon to open first cashierless shop

GMT 10:03 2018 Tuesday ,23 January

Amazon to open first cashierless shop

GMT 15:41 2013 Friday ,08 November

Singapore government bans extramarital dating website

GMT 14:27 2014 Tuesday ,11 February

Sheikha Fatima pioneer of progress

GMT 13:05 2018 Saturday ,01 September

Law on heritage declaration comes into effect

GMT 20:07 2016 Sunday ,03 July

No tax on Facebook, Twitter, Instagram accounts

GMT 10:49 2012 Tuesday ,11 September

Amnesty calls for probe into Iraq attacks

GMT 17:42 2013 Thursday ,14 November

Google: Government data requests surging

GMT 14:55 2016 Tuesday ,05 January

Zaytiyat harbor receives 4000 tons of butane gas

GMT 22:17 2017 Saturday ,04 March

Zambia's Bwalya pulls out of FIFA Council race

GMT 12:33 2012 Wednesday ,18 January

How will we read: Textbooks

GMT 14:20 2018 Thursday ,18 January

Suppressing a sneeze can be dangerous

GMT 07:54 2017 Wednesday ,12 April

Daimler races ahead of expectations

GMT 15:43 2013 Monday ,19 August

No reward for hacking Zuckerberg Facebook page

GMT 07:03 2015 Saturday ,26 September

Emirates Palace Spa among big winners of World Awards

GMT 07:09 2011 Monday ,06 June

Scholar sees Stalin in comic-book realm

GMT 10:50 2017 Tuesday ,15 August

Mai Omar happy for success of “Good Night”

GMT 14:58 2015 Friday ,06 November

Unique school brings children together

GMT 19:05 2015 Sunday ,07 June

Chanel will open a spa at Paris’s Ritz
Almaghrib Today, almaghrib today
 
 Almaghrib Today Facebook,almaghrib today facebook  Almaghrib Today Twitter,almaghrib today twitter Almaghrib Today Rss,almaghrib today rss  Almaghrib Today Youtube,almaghrib today youtube  Almaghrib Today Youtube,almaghrib today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

.almaghribtoday .almaghribtoday .almaghribtoday .almaghribtoday
almaghribtoday almaghribtoday almaghribtoday
almaghribtoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
almaghribtoday, Almaghribtoday, Almaghribtoday