Social Influencers (November 2017)

My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on social influencers in November 2017.

This report will focus on the PR contribution of Social Influencers across YouTube and Instagram for beauty mentions in November 2017 in the UK. The beauty categories include cosmetics, skincare, toiletries, fragrance and haircare. We look at the month on month trends, displaying which Influencers led the way in terms of mentions, social earned media value (EMV) and social actions.

Throughout 2017, we have increasingly seen beauty brands using the power of Social Influencers more effectively. This report looks at examples of both paid and unpaid Social Influencer activity from both traditional and newly launched beauty brands and how they have all successfully integrated social media into their communications strategies.

This report also highlights industry experts, Alessandra Steinherr, Lisa Eldridge and Sali Hughes, all of whom have embraced social media as a platform to share their beauty expertise. Alessandra, Lisa and Sali’s audiences engage with their content due to their beauty knowledge and trustworthiness.

Content Summary:

Kate La Vie achieved the highest number of beauty PR mentions on YouTube in November 2017.

Throughout 2017, Ohmygeeee has ranked within the top 10 Social Influencers for beauty PR mentions every month. In 7 of 11 months, Ohmygeeee achieved first position for number of mentions .

In terms of YouTube Paid for Advertorial collaborations, The Body Shop received the highest engagement, working with Kaushal Beauty on an #ad “affordable glitter Christmas party makeup” video.

One to Watch:

Glamour’s Creative and Beauty Director, Alessandra Steinherr, has successfully transitioned from traditional print to social media. Alessandra Steinherr, has a loyal and engaged social following, who trust Alessandra’s beauty reviews and recommendations. In November 2017, Alessandra ranked in the top 10 beauty Social Influencer Instagram accounts for social actions, receiving 80,778 likes. 

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