Oriflame introduces debut BB Cream

Swedish cosmetics company Oriflame has now created its own BB cream, the 5-in-1 Skin Dream BB Cream, which fuses make-up, skincare and SPF protection in one product. With a high SPF of 30, the cream contains a formula created by Oriflame scientists to soothe, nourish and heal the skin, as well as camouflage any redness. The new Oriflame BB Cream has five key benefits: all-day hydration; a high SPF which protects against UVB; the ability to conceal pigmentation, blemishes and discolouration, while reducing the appearance of pores; an instant glow; and an oil-free, non-comedogenic, lightweight formula that is suitable for sensitive skin. Oriflame’s Skin Dream BB Cream will be available to purchase in the UK from 3 August onwards at a special launch price of £7.95, while the normal RRP will be £10.95 from August  31. The cream can be purchased from the brand's online store or through Oriflame’s nationwide network of consultants.