Jimmy Choo celebrates 15 years with new book

As one of the most renowned names in accessory design, there's barely a corner of the earth ignorant to the allure of Jimmy Choo.  And this year, as the firm celebrates 15 years at the top of its game, the firm is set to publish a glossy coffee table book charting the journey to success. Jimmy Choo XV, released to coincide with the firm's anniversary, goes back to the brand's roots to tell the story of Jimmy Choo's propulsion from the workshop of a niche cobbler to world domination, taking in all glitz and glamour on the way. “Once upon a time there was a shoemaker working in the East End of London,' goes the foreword, penned by Colin McDowell. 'In the West End of London was a beautiful and clever young woman who specialised in accessories - and especially shoes - in her work for a very famous and glamorous magazine.The shoemaker was Jimmy Choo; the beautiful and clever young woman is Tamara Mellon; the magazine, British Vogue. The rest is, as they say, history.”       Jimmy Choo CEO Tamara Mellon OBE writes colourfully in the preface of her love for the brand she nurtured after purchasing the business from talented cobbler Choo.  “My ambition for Jimmy Choo when I created this company was always to capture the hearts of women around the world and build it into an enduring world-class luxury brand that would inspire women everywhere,” she says. “When I think of the icons that have inspired me throughout my life, they are often women. Powerful, glamorous, confident women,” she says. “Cinematic and music icons such as Catherine Deneuve, Anouk Aimée, and Debbie Harry are among the many muses I have in my imagination when I am creating my collections for Jimmy Choo. These iconic beauties hold an allure that is as much about their external style as their innate sense of self-confidence.”