Lancaster Sun Beauty

Lancaster is reputed for its unparalleled knowledge of the tanning process. The brand has just announced a "bold and revolutionary slogan" to benefit fully from the sun at last with no guilt and the most comprehensive level of protection “Dare to Tan”. "Just a single ray is enough to make us feel as light as air. As soon as the sun brushes the skin with its amber glow, our self-confidence is boosted," said a statement from the company. They go on to say that when women are asked at what time of year they feel most beautiful, they unanimously answer “in mid-summer”. "For a long time, however, the sun has been synonymous with guilt. How can we reconcile the kaleidoscopic pleasure of an exotic golden tan with the guarantee of the best possible protection?" said the company. Pioneers in suncare research for over 40 years, the Lancaster laboratories are now bringing the sun into the age of hedonism with a phenomenal discovery incorporated into the whole new Sun Beauty range: Infrared Technology. Totally reformulated to include the innovative “Infrared Technology”, Lancaster’s Essential suncare range has become Sun Beauty. The quintessence of all Lancaster’s beauty principles, Sun Beauty finally combines the most glamorous tan with the most complete protection. With Sun Beauty, there is no need to compromise on a tan. Even, luminous and perfectly adapted. Even quicker because the holidays are always too short and we are entitled to claim optimum results, the Lancaster laboratories have made further improvements to the Tan Activator Complex, which boosts melanin production in the skin for a speedier result and an even more uniform tan. Even better protected: The Sun Beauty range now includes the very latest Lancaster discoveries, in particular anti-infrared protection. Even more pleasure: Specialising in the most sensual textures, Lancaster also launched SPF 30 suncare oil. With its eternal signature, the unforgettable fragrance catapults us straight onto the beach when we open the bottle.