Mary Kay Cosmetics to launch Translucent Loose Powder

Mary Kay Cosmetics has announced the launch of the new Translucent Loose Powder. The powder sets foundation for a sheer, invisible finish with light-diffusing properties designed to help soften the appearance of imperfections for a skin-perfecting look. The lightweight powder feels soft on skin and is suitable for all skin types, even those with sensitive skin, while the long-wearing formula keeps make-up looking fresh throughout the day, controlling unwanted shine. The light-scattering properties in the Translucent Loose Powder are designed to diffuse light and create a “soft focus” effect that diminishes the appearance of fine lines. Priced £18 for 11g, the new powder will be available at the brand's website from 16 July.