Do the hippy shake

High-street chain Topshop partnered with internet giant Google to make its Autumn/Winter 2013 show more innovative and immediate than ever before. Fashion fans could view the action, which took place at the TateModern gallery in London, from every possible angle and dimension. Google+ global marketing director Marvin Chow told Vogue UK: "We're thrilled to be working with Topshop to bring everyday fans together and allow them to experience this season's fashion show through almost every lens imaginable." The UK based high street chain set-up created an ultra-modern environment in which viewers could be involved with models, make-up artists and the front row.  Their very own “Model Cam” was worn by the likes of Cara Delevigne and Jourdan Dunn, and footage was projected into the show space and across the web. The collection itself was a 1970’s dream, including sequin jumpsuits, a powder-pink Mongolian fur draped across the shoulders and hippy-style shearling coats. Eye-shadow was electric blue (it’s debatable as to whether that trend will take-off in real life) whilst hair was tousled, wavey and totally undone. US front row favourites Kate Bosworth and Olivia Palermo sat front and centre for the high-street chains’ show, which seemed to attract more famous faces than a lot of higher-end designers.