Hair extension brand American Dream appoints Unleashed Potential

Unleashed Potential has been appointed to handle the press and publicity for hair extension brand American Dream. Established in 1980, the company offers 100% remi human hair, Thermofibre weft extensions, as well as wigs for salons, session stylists and consumers. Working initially on a project basis, the agency will be managing the brand's trade profile and maximising wider media coverage for forthcoming launches including: Hair Addition, a ponytail hairpiece with three discreet cords; dual-coloured Loop Duo, which offers two looks from one hairpiece; and the Instant Bun, ideal for creating natural-looking top knots and instant buns.