Haircare brand Concoction unveils Concoction Club

Haircare brand Concoction has announced the launch of its Concoction Club crowd-funding campaign, taking beauty customisation to a new level. The brand, who launched in July 2013 with a pop-up 'Mixology Bar' at Selfridges, London, is now looking to invite beauty lovers to become part of its Concoction Club; playing an active role in creating future products. To support the development of the brand, Concoction is offering ultra-covetable personalised bottles among other perks as part of the campaign. Money pledged via Indiegogo will be awarded with fully personalised products and special perks such as limited edition guest artist collaboration tote bags, as well as exclusive sessions with beauty industry insiders. Members will be involved in generating new product ideas and voting on new concepts, having exclusive access to attend meet-ups, social events, and involvement in product testing and promotion. Inspired by the art and science of cocktail mixology, the brand enables the user to create and blend their own bespoke shampoo and conditioning treatments.