Natural ‘Parachute Secrets’ for healthier hair

Parachute, the world’s largest packaged coconut oil brand produced by Marico, a leading consumer products and services company, has introduced to the Arab world its sensational new product ‘Parachute Secrets’ that promotes healthier hair. Produced from a combination of natural extracts, Parachute Secrets nourishes hair from root to tip, and has proved its efficiency with ten days of usage. After extensive research and feedback from consumer groups, Marico has launched the product across the Arab world including the GCC region and Levant, providing Arab women a healthy choice in hair care. Ayman Hamed, Head of Marketing, Marico Middle East, said: “Managing healthy hair, given the harsh weather conditions and the hard water that exists in parts of the region, has always been a challenge for Arab women. With their preference for healthy hair, Arab women now have a perfect solution that fits their needs, the new Parachute Secrets.” He added: “Arab women have traditionally relied on home-made concoctions mixing a number of natural extracts. With Parachute Secrets they can be assured of healthy hair through its mix of nourishing natural extracts. It is also presented in four variants inspired by the traditional mixture used by Arab women, as oil or Hammam Zeit, each designed for different needs where coconut oil serves as the carrier for all natural ingredients.” With proven capability to reduce hair loss by as much as five times, “Parachute Secrets” Hair Fall Control will assist users in strengthening their hair and provide protection against external factors. It is formed of a combination of coconut oil and watercress, and garlic and aloe vera extracts. “Parachute Secrets” Weak Hair Repair boosts the hair and provides protection against external factors while also making hair five times stronger. Its ingredients include coconut and castor oils and extract of black seed and sedr plant. Blending the goodness of coconut and jojoba oils, and honey and cactus extracts “Parachute Secrets” Damaged Hair Repair is a natural hair oil that nourishes hair from root to tip and contributes to strengthening hair, providing protection against protein loss and reduces split-ends by twice. Assuring 120% more visible shine to the hair right from the first application, “Parachute Secrets” Dry Hair Repair is infused with coconut, sesame and olive oils as well as almond extract. It helps in moisturizing and hydrating dry, rough hair, by locking moisture and protein into the hair shaft and reducing protein loss. Parachute coconut oil stands for purity and quality. Over the years, the brand has introduced several innovations in packaging, sizing and tamper-proofing. Parachute enjoys enormous loyalty in urban, semi-urban and rural sectors, across all its key markets. Parachute Secrets is made from highly nourishing natural ingredients and coconut oil for solving hair problems. Coconut oil penetrates the hair shaft and provides thrice the nourishment for the hair. It penetrates deep into the hair ensuring ultimate nourishment from roots to tips.