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THE 2013 CENTENNIAL is now available in the Middle East, reinforcing Hyundai's commitment to producing premium cars and showcasing its Modern Premium philosophy. Hyundai's flagship model, the Centennial provides a combination of power and luxury, wrapped in a beautifully designed exterior. The Hyundai Centennial has already broken the status quo in the luxury car market, setting itself apart from the competition, which includes the likes of the Lexus LS, BMW 7 Series and Mercedes S-Class. And nothing supports the Centennial's five star credentials better than winning the prestigious J.D Power and Associates award for most appealing large premium car in the Automotive Performance, Execution and Layout (APEAL) Study (SM) for 2011. The Centennial benefits from Hyundai's Premium Assurance program, which provides an unbeatable five-year unlimited mileage warranty, plus free servicing for three years/60,000 km and a guaranteed buy-back value. Owners can also be confident that the Centennial will hold its value better than many of its rivals - in the renowned ALG 2012 Annual Residual Value Awards it outperformed models such as the Porsche Panamera, BMW 7 Series and Audi A8. Yet with a price tag starting from around 71,602 USD for the 4.6Litre version and 67,996 USD for the 3.8Litre, the Centennial offers a package that can't be found in any other luxury cars for such a competitive price. Head of Hyundai Middle East regional headquarters Tom Lee said: "We have entered the top end of the luxury car segment with the Centennial and already seen it redefine the segment by offering a great driving experience for the driver and the highest standards of luxury for the passenger, all with an attractive price tag. The Centennial has proved a major hit with Middle East buyers, and sales this year are up significantly on last year. Now, the 2013 model offers Middle East consumers high specification and a beautifully designed premium car, showing Hyundai's commitment to improving and building on its Modern Premium ethos." From arabnews