Dacia takes aim at rivals with 7 year warranty

The rain might be putting a dampener on everyone’s post-Diamond Jubilee spirits, but one thing that’s sure to raise a few smiles this summer is the UK launch of Dacia, arguably the best value car brand, later this month. One of the final pieces of the jigsaw ahead of the arrival of Europe’s fastest growing automotive brand on our shores fitted into place today with confirmation of its new car warranty terms. Dacia opens UK order books for its hotly-anticipated Duster SUV range in just over a fortnight’s time, on 28th June, the same day as it confirms pricing and confirmation. In keeping with its ethos of providing customers with exactly what they want, at “shockingly affordable” prices, without superfluous extras, the standard warranty for Dacia in the UK, like other markets, will be 3 years/60,000 miles. But, with buyers at the heart of everything it does, and in spite of its overwhelming global success, Dacia is mindful that British buyers might be wary of considering an unfamiliar brand versus some of the more expensive competition with lengthier terms as standard. The ambitious brand is confident that, after inspecting the features, build quality and driving experience of its multi-award-winning Duster SUV, potential buyers will feel reassured. Nevertheless, to overcome this potential stumbling block it has designed two extended warranty options. In addition to providing a warranty which they can trust, supported by parent company, Renault, the fledgling marque will offer extended warranties for five and seven years, from launch. The new options will allow cost-conscious buyers to compare Dacia’s unrivalled value-for-money products directly with several key rivals and their similar warranties as standard. The first upgrade gives a 5 year/60,000 miles warranty for only £395, while an even lengthier 7 year/100,000 miles warranty will also be made available at £850. Each warranty includes Roadside Assistance for the duration of the policy period and covers roadside repair or recovery. The level of cover does not drop in the extended warranty period, outside of the standard three-year/60,000 miles either. The warranty is applicable at the time of registration, while extended warranties can simply be specified at the time of purchase. In spite of its numerous quality awards around the globe, Dacia is expecting uptake of its extended warranty options to be significant. Clearly, they add even greater credibility to Duster as a compelling ownership proposition, especially for first-time new car buyers, which the brand is well-known for attracting. With Dacia models boasting such ‘shockingly affordable’ price tags, even after adding on the costliest warranty option, at £850, compared to forking out for its rival models, whether it be a compact SUV or even a traditional hatchback, British buyers will be better off compared to the competition to the tune of several thousand pounds. With such savings easily attainable, there should be easily enough left over to treat the family to a sun-drenched summer holiday, or even a hefty sum to put towards adding another Dacia to the household, when the all-new Sandero supermini launches in January. From motoringnews