
Spreading the gospel of Enzo, Ferrari opened its Myth exhibition at the Italian Center in the Shanghai Expo Park on May 18. To help develop the second-largest market for Ferrari, the three-year exhibit is the Italian manufacturer's way of showing the Chinese public the history, cars and technology of Ferrari. The exhibit has five areas: Ferrari in China, Green, Product, Design and Racing. There are five key vehicles on display that shipped from Italy for the exhibit. -- 348 TS, the first Ferrari to enter Chinese mainland market -- 275 GTB4 -- 365 GTB4 Daytona -- 750 Monza sport prototype -- Ferrari FF In addition to the exhibition, Ferrari has also set up owner-experience events, which include a professional driving course, the Corso Pilota, the Ferrari Owners' Club and Ferrari Asia Pacific Challenge. Formula One fans won't be left out. There are Formula One cars on display and a simulator to run virtual laps on the Monza Circuit in Italy.
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