Informa's Anna Amin talks pitch preferences ahead of next month's B2B launch.

Anna Amin is Content Publishing Director at Informa Middle East and oversees all print and online publishing products for the company's Cityscape brand. MediaSource spoke with Anna about next month’s launch of Cityscape Architecture, what readers can expect from the magazine, and how PR can get involved.

Tell us a bit about Cityscape Architecture.
Cityscape Architecture is a brand new quarterly title for the regional and international architecture and design industry. It covers architectural trends, topics and projects in the region and beyond, while focusing on the both the design aspect and product specifications. There is also a dedicated section for interior design, as this industry forms an important element of architecture.

How will it differ from Cityscape magazine?
Cityscape Architecture will complement the already existing Cityscape magazine, which primarily focuses on global real estate investment opportunities. Cityscape Architecture will serve the architectural component of the overall Cityscape audience while focusing on quality reporting and stunning visuals in the form of drawings, renderings and actual photographs.

Who is the magazine aimed at?
Our readership will be comprised of: architects (40%), design managers, project directors, interior designers, construction managers, engineers, quantity surveyors, landscape designers, urban planners, real estate developers, consultants, government officers and academia.

What kind of press material are you happy to receive?
Press releases that cover architecture and interior design, including products, along with high-resolution images. Word documents or PDFs both work for copy, with regards to images we accept jpeg, tiff and png files – it is important is that they are a minimum of 300 dpi.

What grabs your attention in a PR pitch?
Anything that’s newsworthy, relevant to our audience (don’t send me press releases about pet food!) and well written. As editors, one thing we don’t have is time. Good PR companies should understand that and deliver relevant content in a quality format which will significantly increase the likelihood of publication.

Is there a good time to pitch you?
Any time is a good time to pitch if it falls under what I’ve described above. If I’m interested, I will usually get back to you on email right away. Feel free to follow up with a call though in case you don’t hear from us.

What’s your definition of a good PR professional?
A great PR is efficient, reliable and adheres to deadlines. Don’t promise things you cannot deliver.

What advice would you give to PRs wanting to pitch you?
Do your research and tailor your pitch accordingly. Given the sheer volume of information editors receive on a daily basis, anything that’s not strikingly relevant goes straight to the trash bin.