
Now, all the details of the race season at the Yas Marina Circuit is just a hand swipe away. This comes in the form of the YasHUB smartphone and tablet app, which will provide the latest info during the build up to this year's Formula 1 race.
It also allows multiple aspects of race goers' weekends to be tailored into a bespoke package. The app represents a collaboration between the circuit's promoters and its external partners - SMG Mobility, the mobile division of Starcom MediaVest Group - and Flip Media.
Free for download on the Apple and Google Play stores, features include a ticket selector that allows race goers to tailor their own ticketing package from a range of options, from choice of seating, food and beverages and entertainment through to Paddock or VIP access options.
All through to the actual racing day, the app updates users on the latest Formula 1 developments. "Its development signifies Yas Marina Circuit's evolution away from our previous incarnation as a traditional advertiser for our first ever Grand Prix race in 2009 towards our new reality as a content publisher and media brand,” said Nick McElwee, Director of Sales and Marketing for the promoter. "A brand that is highly active in the social space and one that builds meaningful and lasting interactions with our thousands of global fans.”
The Circuit had commissioned the app especially as part of a wider strategy to provide digital solutions that can improve customer engagement experiences.
GMT 19:38 2018 Saturday ,13 January
Facebook joins Europol talks to fight Islamist propagandaGMT 10:23 2018 Wednesday ,03 January
Launch of bird collision avoidance system will save lives, moneyGMT 18:36 2018 Monday ,01 January
WhatsApp messaging service returns after global outageGMT 16:56 2017 Wednesday ,27 December
Hamilton apologises for criticising dress-wearing nephewGMT 19:06 2017 Tuesday ,26 December
Six Arab Instagram stars get their very own three-part reality showGMT 17:46 2017 Monday ,25 December
China shuts down more than 13,000 websites in past three yearsGMT 09:50 2017 Monday ,25 December
Artist 'released' in China after Liu Xiaobo tributeGMT 08:56 2017 Monday ,25 December
Where's Santa? US-Canadian military command tracking St Nick
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Send your comments
Your comment as a visitor