Lady Gaga invests in internet start-up

She's conquered the world of pop, is already a fashion icon and she's mastered the world of celebrity endorsements. Now, Lady G is turning investor. The pop star has teamed up with Google's executive chairman Eric Schmidt to invest in an internet start-up called The Backplace, according to the New York Times. Gaga will be a 20 per cent shareholder of the new venture, which according to the daily, will blend technology and entertainment, and plans to provide a platform for online communities by combining brands' various social media presences into one platform. Gaga, whose second album Born This Way sold two million copies worldwide within the first week of its release in May, will also act as advisor and has incorporated elements from her music videos and tours to add "authenticity" to the site's design, said the report. She follows on the footsteps of actor Ashton Kutcher who has his own investment firm AGrade and is involved with a number of startups.