Radiohead's Thom Yorke selling new single online for any price

Radiohead's Thom Yorke has released a single from his solo project on Bandcamp for whatever price people want to pay.
The single, "You Wouldn't Like Me When I'm Angry," is named after the catch phrase in The Incredible Hulk. According to Rolling Stone, an earlier, incomplete version of the track was released in 2013, and this is the official release of the finished version.
Radiohead's 2007 album In Rainbows was released with the same pricing scheme, and three million albums were sold at some price, despite the fact people could download it for free if they wanted to.
Yorke also released a full solo album by the name Tomorrow's Modern Boxes, which is selling for £3.86 ($6) or more, unless people want the vinyl for over $60. All of Yorke's releases, including recent Radiohead albums, are independently released.