YOU On Demand signs 3D VOD deal

Chinese VOD and pay-per-view platform YOU On Demand has signed a distribution deal with US TV channel 3net for Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) in China. In connection with this deal, YOU On Demand will be launching a separate 3D SVOD package this summer. Among the titles that will be available are "African Wild," which takes viewers on a journey into the secret world of Africa's largest and most dangerous animals and "Feeding Time," a behind the scenes look at the fussy eating habits and individual personalities of some of the world's most adored and iconic creatures. "With the addition of 3net's content, YOU On Demand is uniquely positioned to bring the 3D viewing experience to our subscribers. This is such an important time to launch 3D content, as it is a major initiative for our cable partners," said Shane McMahon, Chairman and CEO of YOU On Demand. "We share 3net's mission of bringing viewers the highest quality and most immersive in-home 3D viewing experience." "China represents one of the most dynamic international markets for 3D television, and we're pleased to be able to bring our compelling, native 3D content to viewers in the region through our partnership with YOU On Demand," said Tom Cosgrove, President and CEO of 3net.