Idea cellular cuts 3G tariff by 70%

Idea Cellular has announced upto 70% price reduction in its 3G services. Idea prepaid & postpaid customers will now pay 3p/10 KB of data, 70 per cent less over the earlier tariff of 10p/10KB. The company has also launched its new pricing in sachet packs, regular packs and unlimited packs. Idea's new sachet pack of Rs 10 will now offer 30 minutes of high-speed internet surfing. The company has also unveiled HERO-25, a new sachet pack which will give 100 MB data with three days validity for just Rs 25. For regular home & SoHo internet users, Idea now offers 1GB of data download for just Rs 250. For professionals and corporate customers, Idea has unlimited plan priced at Rs 950. The price changes are applicable for mobile phones and data card users. According to the company, the revised tariff plan aims to take internet usage within the reach of rural, mid-town customers and will help first-time users to experience the benefits of 3G. "We have been a pioneer in 3G since inception and with these new prices, Idea has brought 3G within the reach of the masses. I am confident that new prices will generate a lot of trial and will drive off take. Our new sachet packs of Rs 10 & HERO-25 are aimed at youngsters who will access high-speed internet on-the-go without worrying about the expense" said Sashi Shankar, CMO, Idea Cellular. Idea has 2.7 million active 3G users with average usage of 330 MB/month.