Etisalat launches region’s first Smartphone Protection Plans in partnership with AXA

Etisalat, the U.A.E.'s leading telecommunication services provider, has launched the region's first Smartphone Protection Plans, which protect handsets both within and outside the U.A.E. from theft and accidental damage.
The protection plans are priced at Dh120 for a 6-month cover or Dh250 for 12 months. Users can protect their devices against accidental damage including cracked screen, forced theft, liquid damage and defects not covered under a cell phone's existing warranty. The plans have been launched in partnership with leading insurance provider, AXA Insurance, and are available to all customers who purchase a new smartphone from Etisalat's business centres or outlets in the U.A.E.
Smartphone Protection Plan is only available at the time of purchase of a new smartphone from Etisalat. It provides cover in addition to the normal manufacturer warranty for the device. If a customer's device covered under the smartphone protection plan is accidentally damaged, the customer can raise a claim with AXA Insurance directly. Depending on the nature of the damage, the device will either be repaired or replaced for the customer.
Commenting on the launch, Khaled ElKhouly, Chief Marketing Officer at Etisalat U.A.E., said, "Etisalat has been at the forefront of offering its customers innovative products to meet their end-to-end requirements. Now, not only we are giving our customers the choice of the latest smartphones through our Smartphone Plans, which offer free smartphones with data and minutes, we are also providing them with protection on smartphones that they purchase.
"Our competitively priced Smartphone Protection Plans provide our customers with complete peace of mind. Customers can be confident knowing that their phone is protected if anything were to happen to it. At a small price, they can enjoy greater comfort now than having to pay for a costly new phone later," he added.