Microsoft Surface tablet to take on Apple’s iPad

Microsoft Corp introduced its own line of tablet computers on Monday at a much-hyped press event in Los Angeles, marking a major strategic shift for the software giant as it struggles to compete with Apple Inc and re-invent its aging Windows franchise. The new tablet line, named Surface, includes a consumer device aimed directly at the Apple iPad, and another, larger machine designed to run the full suite of Windows software. Both include a keyboard that doubles as a cover for the device, and both will be powered by versions of the new Windows 8 operating system. The move breaks with Microsoft’s operating model of the past 37 years, which has relied on computer manufacturers to make and market machines running Windows. It could throw the world’s largest software company into direct competition with its closest hardware partners such as Samsung Electronics Co Ltd and Hewlett-Packard Co. However, the success of Apple in recent years has underscored the benefits of an integrated approach to hardware and software, and Microsoft Chief Executive Steve Ballmer said on Monday that the company “didn’t want to leave anything uncovered” as it rolled out Windows 8. The new software is the biggest overhaul of Windows in years, and features a new touch-friendly interface dubbed “Metro”. It is scheduled to be available for the Christmas shopping season. The lighter, thinner version of the Surface tablet, built on an Nvidia Corp chip designed by ARM Holdings, will be the first to market at the same time as the general release of Windows 8, and will feature Microsoft’s popular Office suite of applications. It is comparable to Apple’s new iPad, heavier but slightly thinner. It has a 10.6 inch screen and comes in 32GB and 64GB memory sizes. A second, heavier tablet aimed at the new generation of lightweight laptops called “ultrabooks”, running on traditional Intel Corp chips, will come in 64GB and 128GB models. That will be available about three months after the ARM version, Microsoft said. The company gave no details on pricing, except that they would be competitive with comparable ARM tablets and Intel-powered Ultrabooks. Industry watchers were generally impressed by the devices’ specifications, but doubted they would be a sure-fire hit. “I don’t see this as an iPad killer, but it has a lot of potential,” said Sarah Rotman Epps, an analyst at tech research firm Forrester.from gulf times.