Users of older cellphones near the end of their contract are being targeted by ads steering them to a RadioShack store, a consultant for the company said. The electronics retailer began running ads in November on the Verve Wireless ad network, encouraging consumers with older mobile devices to visit their nearest RadioShack. The campaign takes advantage of Verve's dynamic location banner to alert users to the location of the RadioShack nearest them at the time they were seeing the ad, clickz.com reported. By targeting users whose contracts are likely to be expiring, RadioShack is hoping to increase its mobile phone sales. Elizabeth Elliott, senior associate and mobile consultant at Mindshare Chicago, which steered the ad buy for RadioShack, said 40 percent of the company's sales comes from mobile devices. "So we figured if we can communicate to a person on a mobile device knowing that device has been in the market for 18 months or more, we can assume that they may be ready to renew their phones sooner rather than later," she said. Targeting older cellphones was possible because Verve's network shows "device type, sometimes model (depending on device) and operating system…all anonymously of course," Verve's Greg Hallinan said. "By targeting older BlackBerry devices for example, it is a safe assumption that at a minimum their contract term has passed at least once, and the fact that they are on an older device, OS, etc…you can more accurately infer they are due for an upgrade," Hallinan said. The ads appear on sites and in apps on the Verve network that already require the user to provide location data, like those that give weather reports or help find restaurants, clickz.com said. s network shows
GMT 12:31 2017 Sunday ,24 December
SpaceX launches 10 more satellites for IridiumGMT 18:48 2017 Tuesday ,12 December
Bitcoin makes muted stock exchange debut at $15,000GMT 18:19 2017 Saturday ,09 December
France to allow trading of securities via blockchainGMT 07:39 2017 Thursday ,16 November
Cygnus cargo ship arrives at space stationGMT 17:49 2017 Sunday ,12 November
Aircraft overhead forces Orbital to cancel cargo launchGMT 19:18 2017 Wednesday ,01 November
Sony revives robot pet dogGMT 10:31 2017 Saturday ,28 October
Saudi Arabia Becomes First Country to Grant Citizenship to RobotGMT 17:46 2017 Saturday ,21 October
Spacewalkers fix robotic arm in time to grab next cargo ship
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Send your comments
Your comment as a visitor