Amazon starts flexing muscle in new space

A cargo plane emblazoned with “Prime Air” descended from an empty sky at Lehigh Valley International Airport on Tuesday, ninety minutes from the bustle of New York City, loaded with crates of goods during the peak holiday shopping season.
It is one of 40 jets leased by Amazon.com Inc. for a new cargo service to meet delivery demand from the retail giant’s customers. Exclusive payload data reviewed by Reuters and interviews with airport officials around the country show that Prime Air planes are flying nearly full, but with lightweight loads, taking away valued business from FedEx Corp. and United Parcel Service Inc.
Expanding into transportation, from trucks to planes, is one of Amazon’s most important endeavors, as it strives to lure new customers with fast shipping while keeping costs under control. The world’s largest online retailer is sending more packages, more often, and later in the day to serve its estimated 35 million to more than 50 million US members of Amazon Prime, a service that promises two-day shipping for $99 per year.
Bulky boxes with goods once purchased in stores, like toilet paper, are a revenue driver at UPS and FedEx. That is in part because they now are charging customers increasingly by boxes’ volume rather than weight. Shipping its own big, light packages is helping Amazon dodge those rising fees.
To date, Amazon has only said it leased the planes to speed up shipping and to backstop cargo partners during the holiday season. FedEx and UPS have delivered items late for Christmas in recent years.
“Our own delivery efforts are needed to supplement that capacity rather than replace it,” Amazon spokeswoman Kelly Cheeseman told Reuters. She declined to comment on eluding cargo airline fees.
Amazon’s planes fly to at least 10 airports across the United States, supplying its warehouses nearby. Officials at four airports said Amazon’s flights are operating near capacity but landing with lower-than-average weight — meaning it is placing low-density shipments inside the jets.
Amazon aircraft on a monthly basis handled only between 37 percent and 52 percent of their maximum loads by weight, according to an analysis of cargo, capacity and landing data from the four airports, with supplementary information from tracking website FlightAware.com. By contrast, FedEx and UPS were at 53 percent and 56 percent capacity, respectively, according to US Transportation Department data for the year ended September 2016, excluding weight carried for free.
Flight data shows another way that Amazon is departing from cargo companies’ road map in an attempt of its top goal: Rapid delivery.
Using FlightAware.com and similar websites, Reuters tracked the schedules of Amazon contractors and verified with airports which flights were on behalf of the retailer.
Many of the company’s eastbound flights leave the states of Washington and California unusually late at night: Its flight from Stockton to Wilmington, Ohio departs close to 2 a.m. Pacific Time (10:00 GMT), for instance. FedEx instead schedules most eastbound service no later than 9 p.m. (5:00 GMT) to ensure arrival at its Memphis, Tennessee hub in time for sorting packages overnight.
The difference is that cargo airlines stop at airport hubs so they can fill up planes easily with boxes from many origins. Amazon does this much less.
But flying without a stopover is faster, helping Amazon cut shipping times from Prime’s two-day standard, to a day or even hours. Scheduling later departures has an advantage, too.
“Most people have a tendency to order packages when they are home” from work, said Brian Clancy, managing director of advisory firm Logistics Capital & Strategy LLC. Amazon is “waiting for the orders.”
Amazon also saves time by flying to remote locations like Lehigh Valley, which are near cities and its warehouses but have little traffic. Expectations are for Amazon to stretch well beyond Lehigh Valley and the existing airports Prime Air serves.

Source: Arab News