Zimbabwe promoting tourism potential at ATA

Forimmediaterelease.net) On Thursday, March 22, 2012, a high-level tourism delegation from Zimbabwe will give a press conference about “Destination Zimbabwe,” the host of ATA’s 37th Annual World Congress from May 18-22, 2012. This year’s event will be held at the Elephant Hills Resort in Victoria Falls, one of the world’s top natural wonders and adventure capitals. The delegates will speak about Zimbabwe’s emerging niche markets, travel products, and new services, as well as how the Southern Africa is reaching out to the US marketplace. WHAT: Press Conference on “Destination Zimbabwe” WHO: Tesa Chikaponya, Executive Director, Destination Marketing Zimbabwe Tourism Authority, and Josephine Noah, Marketing Manager, Americas, Zimbabwe Tourism Authority WHEN Thursday, March 22, 2012 – 2:00 pm (In person at ATA Headquarters) Thursday, March 22, 2012 – 1:00 pm (Call-in) WHERE: ATA’s New York Headquarters at 152 Madison Avenue, Suite 1702 (Between 32nd and 33rd Streets), New York, NY 10016. WHY: As the senior representatives of the Zimbabwe Tourism Authority, Ms. Chikaponya and Ms. Noah are currently in the USA speaking about what’s new in Zimbabwe and steps the country is taken to increase US tourism arrivals and investment. Zimbabwe, also known as “a world of wonders,” boasts a wide array of attractions, including its own seven wonders: (1) People and culture, (2) History and heritage, (3) Great Zimbabwe (grand medieval palace), (4) Victoria Falls (Mosi-oa-Tunya), (5) Wildlife and nature, (6) Eastern Highlands, and (7) Lake Kariba. Delegates will sample some of these wonders during the Host Country Day and by participating in pre- and post-congress tours.