
Egypt's Tourism Minister Hisham Zaazou left Cairo Saturday heading to Saudi Arabia on a two-day visit to launch a new promotional campaign.
The campaign, titled "This is Egypt", targets the Arab states' markets starting with Saudi Arabia, Kuwait and UAE.
It includes a promotional documentary that will be aired on the three state TV channels and internet channels.
During his visit, the minister would hold a number of important meetings on tourism in Egypt.
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