Tunisia targets UK visitors

Next week sees the launch of a brand new UK advertising campaign by the Tunisian National Tourist Office (TNTO). Designed by London-based agency Fox Kalomaski Crossing, the three-month campaign will highlight the fact that now, there’s more to celebrate in this Mediterranean country. In just 12 months, Tunisians have marked a successful revolution, elected a new government and started on the road towards democracy. The country still has more to celebrate and the new campaign aims to encourage consumers to rediscover the destination, which is just two and a half hours from the UK. From April 2nd the creative will run for two weeks on bus sides across the country, highlighting Tunisia’s key selling points including ancient archaeology and stunning white-sand beaches. The first wave of the campaign will also run on national rail, as well as in print and online media through April, May and June. It will be followed by a second wave of activity in the autumn. “We all know tourism in Tunisia took a hit following the Jasmin Revolution, but British visitors have been quick to return and the UK is now our third most important market,” says Wahida Jaiet, TNTO director for the UK and Ireland. “We still have the sandy beaches and thousands of years of history that have attracted visitors for many years; but add to that the fascinating recent history and a renewed sense of optimism that you can’t help but share, and there really is more to celebrate in Tunisia than ever before,” concluded Jaiet.