AC Milan‘s Coach Graces Jaeger-LeCoultre Boutique

The event marked milestones in the history of AC Milan & Jaeger-LeCoultre In commemoration of the year that marked both AC Milan’s 18th Scudetto title and the 80th anniversary of the iconic Reverso watch, Jaeger-LeCoultre is proud to have been selected to canonize the latest

success of the world’s most titled club and welcomed AC Milan’s legendary coach, Massimiliano Allegri,   in an exclusive event at their boutique in the Dubai Mall on the 3rd of January, 2012. Paying homage to the Grande Reverso Ultra Thin from 1931 and its vast history spanning 80 years, Jaeger-LeCoultre has engraved each player’s watch with the their name and adorned the timepiece with the team colors and the AC Milan inscription on the case-back. The club directors will also sport the same model of the watch that will be imprinted with their names and bear a commemorative logo. Boasting of an immense history akin to the illustrious Jaeger-LeCoultre that has been attaining higher echelons in fine watch making since 1833, AC Milan has enjoyed an unparalleled track record, becoming the world's most successful club and one that has existed for the past 112 years. Taking place at the elite boutique in the Dubai Mall, Coach Allegri was first given a tour of the store by Renaud Pretet, brand director of Jaeger-LeCoultre in the Middle East, then offered an autographing session with football enthusiasts.

Commenting on the occasion, Coach Allegri said, “In November I had the privilege of visiting Manufacture Jaeger-LeCoultre, a company that we're forging a bond with through this extremely special partnership. I was deeply impressed by the masterpieces created by the highly experienced professional people working there. Currently, AC Milan is spending a few days in Dubai for our winter training and it has been an immensely delightful experience visiting the Jaeger-LeCoultre boutique in Dubai and in simple words, being able to substantiate the dazzling relationship that has been formed between Jaeger-LeCoultre and AC Milan.” 

Speaking out on the striking occasion, Renaud Pretet stated “For Manufacture Jaeger-LeCoultre, it is a great honour to welcome in our Dubai Mall boutique the Coach of the most titled football club in the world. Akin to Jaeger-LeCoultre, AC Milan stands for excellence. In both our fields, we have reached new highs in 2011: AC Milan by claiming their 18th Scudetto, Jaeger-LeCoultre by continuing to be the most inventive watch-manufacture in Switzerland by filling around 15 new patents every year and by producing in-house, elegant and complicated pieces. It is with great pride that we join forces with a team that shares our values of passion, tradition and brilliance. First created in 1931 for polo players, the Reverso has become a veritable icon. Our master craftsmen have been honoured to be commissioned to make a special version for the managers, coaches and players of AC Milan to celebrate their 18th Scudetto.” An event that sees the merger of two legends with illustrious heritage, it will be a thrilling affair as proficiency in sporting comes together with the nimbleness of superior watch making.