The many charms of Morocco's Agadir

Sea, sand and adventure - Agadir is a top choice for traveller's deluxe The moment one steps into the Moroccan city of Agadir, one finds oneself contemplating a different mode of living, feeling that real joy lies in these lands. Arriving by land or by sea, this city and its gorgeous gulf have a unique atmosphere

that is very difficult to put under a microscope. The combination of stark nature and the human presence is striking.
Now a global tourist destination, Agadir is celebrated by all. Sea and sand, sun and wind, valleys and mountains, locals and travellers from faraway land all come together to make up a magical city. Agadir's charm is indivisible: it is a world of its own.
The colours and sights of the city take the visitor's breath away. For fans of Atlantic Ocean beaches, a quick hop and skip to the port or the city's coast will place you at a veritable angler's haven.
Agadir's permanently mild weather and coastline mark it out. Hotels and resorts built in the traditional Moroccan style, with a contemporary twist, line the 30-kilometre-long beach.
In Agadir, the sun shines 300 days out of the year, inviting visitors to bask on the beach before enjoying a sunbath or heading off to the sauna or one of Morocco's famed hammams.
Avid shoppers and collectors of exotic knick-knacks should direct their steps towards Souk el-Had, where the hospitable locals will assure you everything you could possibly imagine is sold. There you may find pots, shows, ceramics, perfumes and leatherwear, plus the Agadir's famous, dainty silver jewellery: a staple of the locals' wardrobe.
Sporty types can treat themselves to a game of tennis or golf, take to the waves for swimming, windsurfing or waterskiing, or have a diving adventure.