Dubai International gains popularity on social media

Dubai International's Facebook page Dubai International is now the fastest growing airport on Facebook, according to report by Skift, a New York based travel intelligence company, that compared follower growth of most liked airport pages over a two month period since March 2014.
While Dubai International's Facebook page is the fifth most liked page among airports with more than 196,792 "likes", it is has been receiving them 50 percent faster than the most liked airport pages on the social media channel during the period in question.
Dubai International's average change in "likes" per day total 754 compared to 461 for Los Angeles International and 403 for Singapore Changi Airport. According to the report, Dubai Airport's Earth Hour campaign in March propelled the page "likes" past Los Angeles' user generated photo contest for #LAXPhotoWeek and Singapore Changi Airport's #SocialMediaMonth campaign.
Anita Mehra, Vice President of Marketing and Corporate Communications at Dubai Airports, said, "We are thrilled with the news and feel very encouraged to continue to look at ways to enhance the level of engagement with our customers as well as the community around us. We would like to thank all our friends on Facebook and other social media channels, whose loyalty and support has elevated us to become one of the world's most liked and followed airports." Dubai Airports' current tally of "likes" has surpassed 201,000, while its Twitter handle, @DubaiAirports, is followed by more than 63,000 users.
Source: WAM