Mohammed bin Rashid Announces Ramadan Campaign

 His Highness Sheikh Mohammed bin Rashid Al Maktoum, VicePresident and Prime Minister of the UAE and Ruler of Dubai, today launched a special Ramadan campaign in the UAE that aims to provide five million books for children in refugee camps and students in under-privileged schools across the world. 

The campaign will distribute two million books to children and students in refugee camps, in addition to creating 2,000 libraries in the schools in need around the world through providing two million books and the rest will be available to support educational programmesof Emirati humanitarian organizations working abroad. 

Stressing the importance of the Ramadan campaign, His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “Every Ramadan, the UAE gains the attention of millions of people globally for its enlightening efforts and campaigns that help build their future. This year, the UAE has moved from feeding the hungry and quenching thirst to nurturing the mind and the soul. 

His Highness Sheikh Mohammed bin Rashid Al Maktoumstressed: “In some countries, 30 children share one book. Therefore, our religious and civilizational responsibility is to support those seeking knowledge wherever they are. Our religion encourages us to seek knowledge that paves the way towards building civilizations. Books do, indeed, facilitate people’s journey to enlightenment and help secure a prosperous future. 

“Ramadan is a month of action, change and hope. The UAE will always remain a beacon of charity through serving Muslims across the world with modern tools that spread knowledge. If we truly want to open doors of hope for millions, we need to help them gain the knowledge they need.” 

His Highness Sheikh Mohammed bin Rashid Al Maktoum concluded: “We call on public and private sector entities to activate their role in society. The campaign will continue until the 19th day of Ramadan that coincides with the Zayed Humanitarian Day. We will definitely reap the fruits of the efforts made by our founding father, the late Sheikh Zayed bin Sultan Al Nahyan, and gain the science and knowledge necessary for the progress of our country and the world.”

Based on the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, a committee has been established to oversee this year’s Ramadan campaign. Comprising a number of government entities, media organizations, and national and humanitarian organizations across the UAE, the committee held its first meeting under the Chairmanship of His Excellency Mohammed Abdullah Al Gergawi, Secretary General of the Mohammed bin Rashid Al Maktoum Global Initiatives and UAE Minister of Cabinet Affairs and the Future. 

The meeting was also attended by Her Excellency Reem Al Hashimy, Chairperson of Dubai Cares; Her Excellency Jameela Al Muhairi, Minister of State for Public Education; Her Excellency Mona Al Marri, Director General of the Government of Dubai Media Office, and representatives from the Emirates Red Crescent, Dubai Cares, Du Telecommunications, Etisalat, Abu Dhabi Media, Dubai Media Incorporated, Arab Media Group, national Arabic and English newspapers and publications, and International Humanitarian City. 

Addressing the meeting, H.E. Mohammed Abdullah Al Gergawi said: “The directives of their Highnesses, the UAE President and Vice President,to make 2016 the Year of Reading will reflect positively on the Arab and Islamic worlds. The ‘Reading Nation’ campaign conveys a message of love, tolerance and development sent by the UAE leadership and its people to the region and the world. 

“Each Ramadan, His Highness Sheikh Mohammed bin Rashid Al Maktoumhas always launched a unique philanthropic campaign that he directly supports and supervises. Such campaigns aim to unify the UAE’s humanitarian efforts during this holy month and leave a benevolent Emirati footprint across the Arab and Islamic worlds.” 

Al Gergawiadded: “Around 10,000 schools in the Arab world do not have student libraries. There are also millions of refugee children left without any educational programs or schoolbooks. Through this campaign, we will attempt to bridge a part of this knowledge gap. 

“The Ramadan campaign ‘Reading Nation’, will begin with a significant contribution from government institutions and community members. Through this cooperation, we seek to make it a huge success every year.” 

Etisalat and Du Telecommunications will dedicate toll-free numbers through which individuals can make donations to the campaign throughout Ramadan, with each book costingAED10.  Corporate bundle packagesinclude donating between 50,000 to 500,000 books at costsrangingfrom AED500,000to AED10,000,000. 

The Emirates Red Crescent and Dubai Cares will also receive donations through their bank accounts, branch locations, and donation kiosks across the country. 

In addition, the UAE Ministry of Education will organize events and activities to encourage students to donate books, that will be sent tochildren and students in refugee camps. 

In support of the campaign, Abu Dhabi Media, Dubai Media Incorporated, Arab Media Group, and major national newspapers and publications, in Arabic andEnglish,willcome together to provide extensive coverage of events and activities linked to the campaign. 

Dedicated platforms and kiosks will be set up in shopping malls to enable members of the public to make cash donations and also writepersonal messages to children in refugee camps and other underprivileged students in beneficiary countries. 

For more information about the ‘Reading Nation’ Ramadan campaign or for contact numbers, please visit www.readingnation.ae