Charli XCX appointed as face of Max Factor's new Wild Collection

Max Factor has announced pop singer Charli XCX as the face of its new Wild Collection. Charli XCX reached number one last night with new Icona Pop song I love it (feat. Charli XCX). Products within The Wild Collection includes Wild Mega Volume Mascara (pictured here), which blackens and plumps up lash volume thanks to the Amplifier brush. The soft bristle fibres load the formula onto the brush while the hourglass shape, complete with a waist of shorter bristles to hold the formula, allows it to be deposited onto the lash base instantly for volume building. Wild Shadow Pencils combine two professional make-up tools in one; the collection of eight gel pencils can be used as an eyeliner to add a graphic flash of colour to the waterline or as an eye shadow to create intense, buildable colour. The Wild Shadow Pots offer 13 new flashes of colour for eyelids, with shades including Turquoise Fury and Vi-cious Purple.