Wadih al-Azzazi calls for activating news coverage

The professor of media at Sana'a and Umm al-Qura Universities,Dr. Wadih al-Azzazi, stressed that we can not achieve today the success required for our media message without looking at our past and learn its lessons, not to continue to repeat mistakes, pointed out that they face a sectarian and racist project which owns a huge media empire.
 
Al-Azzazi said, in an interview with Arabs Today, that the information about the civil and federal state project is in a state of weakness and dispersion and lacks the vision, strategy, methods and financial possibilities.

He added that there is a distortion of efforts at the official, institutional and executive levels. "The amount spent on media institutions is not commensurate with the size of the job and the role required of the media in these critical and difficult stages," he stated.

"For a successful media policy, we should not underestimate the amount of money spent on the political and military fields, indicating that success in these two tracks is conditional on the success of the media", Al-Azzazi said.
"Thus, one of the important elements in judging the excellence of this or that project is the characterization of its media and its ability to present its case, marketing and defending it," he indicated.

Al-Azzazi said that what is required is the formulation and development of a media vision, taking into account several factors, the most important of which:
1- Efficient management.
2- Clear media policy.
3- The successful idea.
4- Optimal method.
5- Good means.
6- A balanced and realistic speech.
7- Professional staff.
8- The appropriate money.

Al-Azzazi stressed that once these factors were achieved and were at the required level, the media will be able to be effective. He pointed out that all this is an assessment of the reality of the media in Yemen and what should be at the present time. 

"We need to activate the news coverage in the cities and areas that fall under the rule of legitimacy through reports on the stability of the security and social conditions, the adoption of more correspondents to the legitimate channels, as well as producing documentary films on violations and crimes in Yemen to be broadcasted and distributed to international organizations and embassies," he stressed.

He stressed the need to establish local radio stations, which are not expensive, and their presence is important in these circumstances in order to support the government.