Al Jazira and Al Tayer Motors ink deal

Al Jazira, the UAE football reigning champions of the President's Cup and Etisalat Pro League, signed a new three-year sponsorship deal with Premier Motors, one of Al Tayer Motors subsidiary in Abu Dhabi and Al Ain. to become the official automotive partner starting this season. This was disclosed yesterday in a press conference at the club, attended by Mohammad Thani Al Rumaithi, the Chairman of the club's Board of Directors, and Dr Tarek Al Tayer, Director of Al Tayer Motors. Strategic sponsor "We, in Al Jazira, are proud to announce our partnership with Al Tayer Motors which will extend for three seasons starting from the current season." Al Rumaithi said. "We believe in the importance of partnering with other successful national companies, and Al Tayer Motors is one of the most prominent companies across the UAE dealing in cars and automobiles. They are one of our strategic sponsors." "Al Tayer Motors have a long history of supporting and being associated with sports activities across the UAE," Dr Al Tayer said. "We are happy to have this new partnership while we still have our association with other sporting activities like tennis, gulf and polo to encourage the wider community in the UAE to lead an active lifestyle. Sports require and foster discipline, sportsmanship and teamwork, qualities which are highly regarded and valued by us." As part of the sponsorship agreement, the company will provide a fleet of cars for the club's use and give the others as prizes to the spectators of matches, while Premier Motors will have the branding rights at the West Stand of Mohammad Bin Zayed stadium and the indoor multipurpose hall of the club will be known as Premier Arena.