Active wins Revlon's regional PR business

Active has been appointed to handle the regional PR for global beauty brand Revlon following a competitive review process.

The Dubai-based agency will work alongside digital agency Traffic as regional communications partners for the firm’s cosmetics, skin care, fragrance and personal care products.

Revlon EMEA Business Development Director, Nick O’Brien, said: “The combined skills of the two agencies presented us with a persuasive proposition: an innovative and culturally effective approach to the brand’s PR and Social & Digital activations, supporting core areas of our business - lips, eyes, face and nails. The agencies really impressed us with their experience, skill and capabilities and we’re delighted to have them join our great team of marketing partners.”

Louay Al Samarrai, Managing Partner of Active, added: “We are proud and honoured to have been chosen to represent Revlon as their PR partner in the Middle East. It is a very exciting brand to work with and we look forward to supporting their marketing campaigns in the region.”