Hyatt plans to double brand presence in Mideast

Hyatt announced plans to expand its brand footprint in the Middle East and the Gulf Cooperation Council (GCC) region with the signing of management agreements by an affiliate for 14 Hyatt-branded hotels across the Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt Centric, Hyatt Place and Hyatt House brands.
There are currently 14 Hyatt-branded hotels in the Middle East and GCC region, and the expected openings of these would double Hyatt’s brand presence in the region in coming years.
“We believe the new agreements being announced ... along with the previously announced properties under development, demonstrate growing confidence among owners and developers in the strength of Hyatt-branded hotels in the Middle East and GCC,” said Peter Norman, senior vice president, acquisitions and development — Europe, Africa, Middle East and Southwest Asia for Hyatt.
The announcement marks a significant milestone for Hyatt — the introduction of the Hyatt Centric brand to the Middle East, he said, adding: “The growth opportunity in this region is a testament to the global appeal of Hyatt’s entire brand portfolio as it continues to expand worldwide and offer more choices to our guests.”

Source: Arab News