Kia bets brand-new carnival to make splash in minivan market
Kia
South Korea - Yonhap
Kia Motors Corp. is betting that its brand-new Carnival with its wholly revised bold exterior, sound interior layout and much improved ride quality will make a splash in the global minivan market.
South Korea's No. 2 carmaker spent 350 billion won (US$346 million) and took more than four years to develop its third generation Carnival.
Kia will test if its brand-new edition can establish itself as a competitive player in the people-mover segment that has been losing ground to crossovers and SUVs in recent years.
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