Mobily campaign wins at Festival of Media MENA 2017
Amr Alamri
Dubai - Arab Today
Mobily has won a prestigious award at the Festival of Media MENA 2017, which was recently held in Dubai.
The awards are considered to be one of the most important in the field of marketing and media.
The event aims to internationally recognize the best innovative marketing and media campaigns.
The awards were decided by a judging panel, which consisted of marketing agency heads from the region.
Mobily won a silver award in the “Best Use of Influencer” category for its campaign “The Best is Yet to Come.”
The campaign was a result of the efforts of Mobily’s marketing department.
Amr Alamri, acting executive general manager marketing communication at Mobily, said the “The Best is Yet to Come” campaign has a number of aspects. “It focused on optimism about the future and highlighted the launch of the Kingdom’s Vision 2030. It also shed light on the company’s CSR programs,” he said.
Alamri added: “The award is a recognition of Mobily’s efforts. Mobily is proud to rely on our national talent for creating and implementing these campaigns.”
Source: Arab News
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