Riyadh real estate show big success

The High Commission for the Development of Arriyadh (HCDA) played a major role in the real estate exhibition at the Riyadh International Exhibition Center, said a top official. "The HCDA pavilion shows the comprehensive strategic planning program for the city from 2014 to 2030," added the spokesman of the Arriyadh Development Authority (ADA). This authority is HCDA's executive arm. He said the pavilion also displays the future vision of centers to be established and contribute to the distribution of economic activities and management services throughout the city. "The centers will provide job opportunities in public and private sectors. There will be company offices, banks, shopping malls, social and recreational centers and residential areas," the spokesman said. He said the HCDA had also launched a marketing campaign to promote the centers, highlighting investment incentives. He said HCDA has chosen the King Abdullah Financial Center to be the northern branch center in the city. "Opportunities are still available for investors who want to develop the rest of the branch centers in the different parts of the city," he added. Organizers said the Riyadh International Urban Development and Real Estate Investment Event had set the new benchmark for real estate events in Riyadh. The event was a magnet for visitors throughout its three days duration.  “The Riyadh International Urban Development and Real Estate Investment Event is one of our latest exhibitions from the Cityscape portfolio and is showing some of the biggest growth year on year,” said Deep Marwaha, general manager of Informa Saudi Arabia. “This year’s event has illustrated high exhibition participation with over 70 exhibitors and has achieved visitor numbers that have grown substantially from last year. We expect that this growth will continue into next year and we see only great things ahead for this dynamic market and industry-leading event.” The exhibitors profited from the business and promotion opportunities offered by the Riyadh International Urban Development and Real Estate Investment Event. “Marketing is one of our most important tools to promote our project and the Riyadh International Urban Development and Real Estate Investment Event is definitely the platform for us to do so. It embodies the art of real estate and helps us to fill our projects with real lives and sell people their dream house,” said Hassan Najjar, senior advertising and promotional manager at Ewaan Global Residential. Bob Clarke, managing director of Herald Land, said: “Our participation at the event was a total success. We set certain business transaction targets prior to this event and we are expecting to exceed them by 500 percent.”