Sarah Jessica Parker new face of Jordache jeans

Sarah Jessica Parker is the new face of long-standing denim brand Jordache.

The Jordache Look collection launches exclusively online Wednesday, marking the company's entry into e-commerce, WWD reports. Products available will include updated versions of Jordache's signature style denim, including tight, fashion-forward styles that reached the height of their popularity in the '70s and '80s.

Parker, 50, will represent the company's premium line -- with products ranging from $89 to $149 -- as well as its regular line currently available at Walmart.

Other famous Jordache frontwomen include Heidi Klum and Elizabeth Hurley.

Jordache was founded in 1978 by Joe, Ralph and Avi Nakash, who developed a unisex line of jeans inspired by European fashion.