beauty market pr performance august 2017
Last Updated : GMT 09:03:51
Almaghrib Today, almaghrib today
Almaghrib Today, almaghrib today
Last Updated : GMT 09:03:51
Almaghrib Today, almaghrib today

My Market Insight

Beauty Market PR Performance August 2017

Almaghrib Today, almaghrib today

Almaghrib Today, almaghrib today Beauty Market PR Performance August 2017

My Market Insight
London - Al Maghrib Today

My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on the beauty market in August 2017.

This week’s report focuses on the PR performance of beauty brands across print, online and social channels in August 2017, particularly looking at the year on year trends, displaying which beauty brands led the way in terms of mentions, earned media value (EMV) and social actions.

This report looks at the beauty market as a whole in August 2017, highlighting particular brands and products that stand out in this busy market. In August 2017, over 22,000 beauty products were mentioned across print, online and social media combined.

Content Summary: 

Boots significantly outperformed its counterparts in terms of retailer mentions. Altogether, Boots was mentioned 94 times in relation to beauty print coverage.

In August 2017, getthegloss.com produced the greatest number of PR beauty mentions across online publications, an increase from 145 mentions in August 2016 to 336.

MAC's social EMV performance was driven by MAC Lipstick, which ranked first for social EMV by product

Ones to Watch:

Between July and August 2017, Marc Jacobs Beauty doubled in EMV across print, online and social, increasing from £251,226 to £592,809 EMV. Altogether, 41 of the brand's different products were mentioned in the media and featured by 56 different publications, the majority of which were online and social. Nonetheless, Marc Jacobs Beauty received 70%.

Between July and August 2017, Avon increased their combined print, online and social EMV by over £150,000. As a result of their online coverage, Avon appeared in the top 10 brands by online PR mentions. 11 different AVON products were featured in the media in August, with Avon Skin So Soft Original Dry Oil Spray generating the highest product EMV worth £119,387. The product was featured across eight different publications.

I Covet Thee is a popular Social Influencer who has a loyal following with 172K Instagram followers, 58K Twitter followers and 395K YouTube subscribers. In August 2017, I Covet Thee produced beauty content across her social channels worth £399,879 EMV. This EMV was driven by a “pack with me” YouTube video which achieved 47,262 views and 1,566 likes. The majority of Alix’s beauty mentions were cosmetics products.

 

"My Market Insight provides media intelligence and eCommerce analytics to the Fashion and Beauty industry. Our platform enables PR & Marketing and Sales and Pricing teams to monitor and evaluate their campaigns and promotional investments. Our data offers a total market view covering all companies, brands, lines and products within your industry. We help you build the most effective media and online sales strategies."

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

 

 

 

 

 

almaghribtoday
almaghribtoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

beauty market pr performance august 2017 beauty market pr performance august 2017

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

beauty market pr performance august 2017 beauty market pr performance august 2017

 



Almaghrib Today, almaghrib today Skincare PR Performance Full Year 2017

GMT 09:22 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Almaghrib Today, almaghrib today New hunt for flight MH370 gets under way

GMT 11:03 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way
Almaghrib Today, almaghrib today Modern colorful bedroom renovation

GMT 10:57 2017 Thursday ,21 December

Modern colorful bedroom renovation
Almaghrib Today, almaghrib today Puigdemont candidate for Catalan president

GMT 13:56 2018 Tuesday ,23 January

Puigdemont candidate for Catalan president
Almaghrib Today, almaghrib today Turkey detains dozens more

GMT 10:47 2018 Wednesday ,24 January

Turkey detains dozens more
Almaghrib Today, almaghrib today The Rake announces editorial updates

GMT 10:46 2018 Tuesday ,16 January

The Rake announces editorial updates
Almaghrib Today, almaghrib today Europe brings on charm and blue skies

GMT 11:51 2018 Tuesday ,23 January

Europe brings on charm and blue skies
Almaghrib Today, almaghrib today For the Variety of Interior Design Styles

GMT 10:46 2017 Tuesday ,19 December

For the Variety of Interior Design Styles
Almaghrib Today, almaghrib today US Christian tourists see deep meaning

GMT 13:44 2018 Monday ,22 January

US Christian tourists see deep meaning
Almaghrib Today, almaghrib today Amazon to open first cashierless shop

GMT 10:03 2018 Tuesday ,23 January

Amazon to open first cashierless shop

GMT 16:05 2015 Thursday ,26 February

Egypt, South Sudan to launch campaign to fund Waw Dam

GMT 15:01 2017 Monday ,13 November

Switzerland edge out Northern Ireland

GMT 23:12 2015 Monday ,07 September

Moussa participates in annual forum at Salzburg

GMT 04:45 2012 Friday ,12 October

Hezbollah role in Syria grows more evident

GMT 01:42 2014 Sunday ,16 February

Posting links to freely available to legal Web

GMT 08:56 2016 Wednesday ,05 October

Rough times for Saudi retail

GMT 06:59 2017 Wednesday ,01 February

Bayern Munich's Ribery out of action

GMT 19:36 2011 Monday ,25 April

KSE index ends day in green

GMT 00:40 2012 Sunday ,08 July

An Alaska women’s shelter can reopen

GMT 17:43 2012 Thursday ,29 November

Scolari returns as Brazil coach

GMT 08:48 2017 Wednesday ,14 June

Qatar keep FIFA World Cup hopes alive

GMT 11:45 2012 Tuesday ,11 December

Hawa al-Tagtaga remembered

GMT 12:06 2011 Saturday ,11 June

William in first Trooping parade

GMT 15:49 2012 Wednesday ,15 August

Lindsay Lohan in skimpy bikini

GMT 15:15 2016 Wednesday ,24 August

Deal puts Microsoft apps on Lenovo phones

GMT 14:52 2011 Friday ,08 July

Energy cuts will avoid wastage

GMT 12:25 2014 Wednesday ,03 December

The New York hotel that will host the royal couple

GMT 12:24 2012 Sunday ,01 July

Salvatore Ferragamo: Eyewear collection
Almaghrib Today, almaghrib today
 
 Almaghrib Today Facebook,almaghrib today facebook  Almaghrib Today Twitter,almaghrib today twitter Almaghrib Today Rss,almaghrib today rss  Almaghrib Today Youtube,almaghrib today youtube  Almaghrib Today Youtube,almaghrib today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

.almaghribtoday .almaghribtoday .almaghribtoday .almaghribtoday
almaghribtoday almaghribtoday almaghribtoday
almaghribtoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
almaghribtoday, Almaghribtoday, Almaghribtoday