4 Seasons Riyadh and Kingdom Center collaborate for autism campaign

Four Seasons Hotel Riyadh has launched an awareness campaign for autism in collaboration with the Kingdom Center as part of its social commitments. The campaign began with a press conference held recently.
It was attended by Ahmed Al-Yahya, executive director of the King Salman Center for Disabilities Research and member of the board of directors of the Charitable Association of Autism Families, along with specialists from the Charitable Association of Autism Families.
The press conference was opened by Rolf Lippuner, general manager of Four Seasons Hotel Riyadh, Tariq Bekheit, regional director of marketing, and Abdulaziz Alghshayan, marketing & specialty leasing manager at Kingdom Center.
The campaign also featured a charity tower run “Run of Hope” that took place on April 2 in honor of World Autism Awareness Day. This activity was attended by Princess Samira bint Abdullah Al-Faisal, chairperson of the board of directors of the Charitable Association of Autism Families, along with members of the association, and different families and volunteers including Four Seasons Hotel and Kingdom Center employees. The aim of this activity was to raise awareness about autism as well as to encourage early diagnosis and intervention.
The event also aimed to show support and encourage the talents and skills of autistic children and make them feel embraced within our society. It witnessed a remarkable turnout. The Kingdom Tower was lit in blue; which is the color representing autism, as a symbol of unity.
World Autism Awareness Day was declared by the United Nations in 2007 to pay tribute to individuals and families around the world touched by autism, a group of complex developmental brain disorders. 
In December 2012, the United Nations General Assembly unanimously passed a resolution encouraging governments to take urgent action to improve access to long-term health care, education, training and intervention programs for persons with autism spectrum disorders (ASD), developmental disorders (DD), and associated disabilities, at local, national and international levels.
The Four Seasons Hotel Riyadh and the Kingdom Center developed this awareness campaign for autism within the framework of their commitment to contribute to the community. Their aim is to always play a positive role in their social responsibilities, while continuing to support various health, environmental and educational causes.

Source: Arab News