Bahrain BMW dealer launches promotion

Euro Motors, the official BMW Group importer in Bahrain, has launched a special promotion making it easier to own select vehicles from the premium German automotive brand. While stocks last, customers will be able to drive away in a 2014 BMW 3 Series or BMW 5 Series with prices starting at BD12,995 ($33,644) and BD16,995 BD respectively. Either vehicle choice will include a comprehensive warranty of three years or 100,000 km. Paul Yates, general manager of Euro Motors, said: “Over the last eight years, we have noticed a shift in the consumer behavioral pattern. People are now more inclined to go for premium quality with a view towards safer transport and improved comfort.” “At Euro Motors we have been promoting the essence of German luxury and ingenuity into the lifestyle of the local market for many years, and it has really become a perfect match. Now we aim to make the most recognised of German brands even more accessible with the introduction of this offer to provide great value and service, at prices that are extremely competitive.” The sixth generation BMW 3 maintains the traditional design features of the BMW brand while combining sporting elegance with iconic styling. In 2012, every fourth BMW sold was a 3 Series. The success story of the BMW 3 Series over the past 37 years has made it the world's best-selling premium car. Since its launch in 1972, the BMW 5 Series has been the undisputed global leader in the executive car segment, a company statement said. The new BMW 5 Series is the fifth BMW model to be available with specific design packages: BMW Modern Line and BMW Luxury Line. Both Lines include LED fog lamps, 18-inch or 19-inch light-alloy wheels, B-pillar trim and exterior mirror bases in high-gloss black, illuminated door pulls with chrome trim and matching illuminated door sill strips with aluminium inserts bearing BMW lettering. Source: TradeArabia