Chevrolet records 6% sales increase in Middle East

Chevrolet Tahoe sales increased by 24% Chevrolet dealers in the Middle East recorded best ever sales for the Tahoe and Malibu which helped drive the brand's sales in the region 6 percent higher year-on-year in July. Dealers sold a total of 6,670 Chevrolet vehicles, as they registered their best July sales month since 2008.
Sales of the Tahoe, the full-size SUV long revered in the region for its capability and dependability, increased 24 percent in the Middle East. Greatest strength was seen in the United Arab Emirates, where sales soared 89 percent. Tahoe sales in Saudi Arabia, Chevrolet's largest market in the region, climbed 18 percent.
Sales of SUVs, crossovers and pick-ups rose 17 percent year-on-year in the Middle East in July.
Meanwhile, sales of the eighth generation Malibu midsize sedan, launched in May last year, increased by 7 percent year-on-year. Figures nearly trebled in the UAE, Chevrolet's second largest market in the Middle East, while in Kuwait, sales edged 9 percent higher.
"July was an excellent sales month for Chevrolet across the Middle East with best ever sales for both the Tahoe and Malibu," said John Stadwick, President and Managing Director of General Motors Middle East.
"The Tahoe has performed impressively this year while the Malibu has been outstanding since its launch in 2012. The Chevrolet brand continues to go from strength to strength and offers a comprehensive product line up that meets the needs of customers here in the Middle East."
The 2013 Chevrolet Tahoe ensures optimal customer satisfaction, according to the 2013 J.D. Power and Associates Initial Quality Survey. The Tahoe received the highest possible five-star overall quality score in the survey - garnering the coveted 2013 J.D. Power Initial Quality Award in the Large CUV (Crossover Utility Vehicle) Segment.
Other sales highlights for Chevrolet included best July figures for both the Spark mini car and the Camaro sports car across the Middle East. Sales of the Spark more than doubled year-on-year as sales in the UAE jumped sharply.
Sales of the Camaro rose by 15 percent year-on-year, as figures climbed by 43 percent in Saudi Arabia and 29 percent in the UAE.