Modernised Mercedes E-Class arrives in Oman

New design of E-Class will be more sophisticated and sporty The exclusive distributor for Mercedes-Benz in Oman, Zawawi Trading Company (ZTC), has launched the revamped E-Class in all its showrooms. With more efficient engines, new assistance systems and a strikingly sporty design, Mercedes-Benz has comprehensively modernised the E-Class to extend its leading position in the luxury segment.
"We are launching the best E-Class ever. There are no less than 11 new or optimised safety and comfort assistance systems, all of which come under the banner of Mercedes-Benz's intelligent drive," said David Swain, General Sales Manager - Automotive, Zawawi Trading Company.
"The new design of the E-Class is also more sophisticated and sporty, but it still retains the classic interpretation of this quintessential Mercedes-Benz, especially the typical 'four-eyed' look," he added.
The new E-Class includes systems which for the first time can help to prevent accidents with crossing vehicles or pedestrians, active Lane Keeping Assist which can help to prevent accidents with oncoming traffic, or anti-glare continuous high-beam headlamps. As such, Mercedes-Benz is underscoring its leading position as a safety pioneer.
The new E-Class makes a significant step forward when it comes to efficiency and ecology too. This comes courtesy of new, powerful BlueDIRECT four-cylinder petrol engines featuring sophisticated direct injection technology.
This powerful development boost is reflected to exciting effect in the design of the E-Class. With its new design the E-Class encapsulates efficiency, intelligence and emotional appeal in a visually superior manner.
Mercedes-Benz has revised all of the model series of the E-Class more comprehensively than ever before, to make the latest technical advances available in practice at an early stage. This is why it even makes advance use of developments from the future S-Class.
In addition, the new E-Class offers a considerably sharpened design with a cultivated, elegantly sporty look, as well as significantly enhanced comfort, high-quality appointments, efficiency and driving pleasure. As a result, the E-Class is continuing to consolidate its leading position in the luxury class.
"The E-Class achieved over 15,000 sales across the region in 2012 - that's a 19% increase from the previous year alone. We are expecting the new E-Class to impress our customers even more and can confidently say that we anticipate even greater demand for the new model," added Swain.