McCartney opens in-store boutique at Harrods

Dedicated accessories wall London - Arabstoday Stella McCartney opens her first ready-to-wear in-store boutique and a dedicated accessories wall in London’s famous Harrods department store in Knightsbridge.  The new 103 square metre space is located on the first floor at the International Designer Collection Rooms and the accessories wall is located in the Luxury Accessories Hall on the Ground Floor. The introduction of ready-to-wear garments and accessories will complement the existing ranges of lingerie (1st floor), kids  wear (4th floor), the newly expanded Adidas range by Stella McCartney (5th floor) and fragrance (ground floor) which have been stocked by Harrods since 2005, to reflect the complete “World of Stella McCartney”. Stella McCartney comments; “Harrods is a very iconic store and it’s a British institution, and I think Harrods is a great home for luxury and to be part of that is very exciting.” Marigay McKee, chief buyer at Harrods comments; “We are thrilled to welcome Stella McCartney to our line-up of leading international designers. The new boutique will allow our clients to indulge in Stella’s exquisite signature style of sharp tailoring blended with femininity, which is both elegantly wearable and directional.” The Harrods in-store boutique is designed to complement the successful Stella McCartney flagship store on Bruton Street and the recently opened Fulham Road location. In addition to the new Harrods accessories wall and in-store boutique, Stella McCartney accessories will also be available at www.harrods.com. Stella McCartney is a partnership between M. Stella McCartney and PPR’s luxury division established in 2001 as a 50/50 joint venture. A lifelong vegetarian, Stella does not use any leather or fur in her designs. The brand’s collections are available through 17 other stores in London, New York, Paris, Milan, Los Angeles, Tokyo and Hong Kong; as well around 600 wholesale accounts in key cities worldwide.