Alba takes part in Aluminium Exhibition 2012 in dusseldorf

Aluminium Bahrain B.S.C. (Alba)'s focus on strengthening the presence of its product portfolio in Europe and other global markets gained impetus with the company's participation at Aluminium 2012: 9th World Trade Fair & Conference taking place at Messe Düsseldorf, Germany from October 9 to 11, 2012. Aluminium 2012, one of the foremost B2B platforms for the aluminium industry, will bring together some of the leading players in the industry comprising the entire spectrum of the value chain - from producers, processors, technology suppliers to consumers. Alba's exhibition stand will showcase the company's high-grade aluminium products whose purity levels exceed industry standards. Visitors will also get to know of Alba's compliance to strict environmental regulations and in ensuring that ecological concerns are addressed while maintaining focus on increased productivity with state-of-the-art technology. Commenting on the company's presence at Aluminium 2012: 9th World Trade Fair & Conference, Alba's Chief Marketing Officer, Jean Baptiste Lucas said: "Alba remains keen on increasing the market share of its high grade aluminium products in Europe and our presence at Aluminium 2012 marks another initiative to interact with our current and potential customers and suppliers. We are confident that our meetings with both European and global delegates to this prestigious trade event will translate into business possibilities and yield tangible results for everyone." More than 20,000 visitors from over 100 nations are expected to attend Aluminium 2012 - the leading B2B platform in the world for the aluminium industry offering an ideal meeting place for suppliers of raw material, semi-finished and finished products, surface treatment and producers of machinery, plant and equipment for aluminium processing and manufacturing. The exhibition area has been divided into several pavilions for the foundry, surface, primary, welding & joining, solar, piecework coating and magnesium.